The most common issues that create all red grids or no grid movement for a keyword.
If you see an all red grid or not getting grid movement you should fix the below:
Under-Optimization
There are several places Google checks for a keyword to see if someone is relevant for it.
GBP:
- Category
- Products
- Services
- Posts
- GBP description
To fix this, follow our guide outlined in the GBP Optimization section.
Website:
- URL
- Page title
- Link from the homepage
- H2/H3 tags
To fix this, follow our guide outlined in the Website Optimization section.
Over-Optimization
It is easy to over-optimize a keyword. This simple means it has been used too much, spreading the relevance for that keyword too thin to. Places to check for this:
GBP:
- Products
- Services
- Posts
- Description
Look through their GBP to find places that keyword can be removed.
Website:
- URLs
- Titles
- H2/h3 tags
To spot website over-optimization, we recommend using the google search "site:www.website.com" to see all a clients urls and headings. You can then identify pages that are repeating the keyword. Fix this so only 1 page is targeting that keyword, and it isn't being keyword-stuffed in multiple places on that page.
Conflicting GPB
A clients GPB can be in conflict with another business. To check this:
- Search the business address in Google.
- Look under the map to see if there are multiple business.
The most common reason for this is there is no unit or suite differentiator. Make sure your client has a differentiator on their GBP and any citations they have. This will help Google understand this is a completely separate address.
The second reason is the other business used to be at the same address but never closed their GBP and it is still listed in Google. You can try contacting the old owner to have them close the business, or report it as no longer existing inside Google Maps.