For campaigns that are live you can hover over the drop down and click "View Report" to see their rankings and GBP metrics.
At the top you can see the business info and monthly GBP performance for the past year.
Keywords Map Rank Performance: Here you can select specific keywords and see the grid results since the promotion was started. New grids are created every Friday. By default it shows the grid as a GIF. You can switch to "Grid History". This will switch to images with a slider to see specific weeks. You can also download these images to create reports.
Campaign Map Rank Score: This is an average rank of all the keywords combined and their grid scores average. It is useful to get an overview of how the campaign is going. At the bottom of the graph is a slider to adjust the amount of time shown.
Map Rank Score: This shows individual keywords and their map rank over time. It contains 4 lines each representing the rank score by the distance from the GBP.
- Blue: Total score
- Green: Immediate area
- Yellow: Nearby area
- Red: Extended area
Competitor Map Rank Score: This compares the clients map rank score for a keyword to competitors in the same area.
GMB Insights: You can change how far back the graph shows, up to 1 year. The drop off you see is due to the delay in data Google sends, it is not a campaign performance issue. The dotted line shows the previous data for the same amount of time.