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How to Set Up An Agency Google Business Profile Manager

Learn the benefits of using an Agency Google Business account and how to set one up.

Agency accounts have many benefits when working with multiple clients. There is no limit to how many accounts you have access to, while personal accounts are limited to 100 locations.

An Agency Account can also request access to client GBP's, which you can then share with your team. 

You will want access to a clients GBP so you can pull in their analytics into the Brand Signals reporting tool.

Setup an Agency Google Business account

  1. Go to: https://business.google.com/agencysignup
  2. Enter your business domain.Agency domain name
  3. If you have a business domain email you use through Gmail, you can sign in. If not, then create a new account.Create new account
  4. Fill out the name, email and password.Account info
  5. Enter the verification code sent to your email.Verify Code
  6. Setup a recovery number if you want to. It will need to be a number anyone using the account can easily get if asked for 2-step verification.Account recovery
  7. Accept the Terms and Conditions.TOS
  8. Confirm the email address.Confirm
  9. Fill out your Agency Information. Here you can add an additional owner if you want.Agency Info

Creating Groups

If you are working with a client that has multiple GBP locations, you can create a group to add all their locations to.

  1. Click "Business".Business
  2. Click Create Group.Create Group
  3. Name the group based on the clients name like "McDonald's".Create Group-1
  4. Go to "Group Settings" to add managers to that specific group.Group Settings

Manager Users

Creating User Group

Creating a User Group will allow you to quickly add a specific team to a location group instead of adding them individually.

  1. Click "Manage Users".Manager User
  2. Click "Create User Group".User Group
  3. Name the group something like "Team 1".Group Name
  4. Invite everyone you want in that group.Group Users

Request Access to a Client's GBP

You can send a request access to manage a clients specific location or all there locations.

  1. Click "Manage Invitations"Invitations
  2. Click "Request Access"Request
  3. Search for the business and and choose their profile.
  4. Choose which Group they should be added to.
  5. Click "Continue".

Alternatively you can send them your Agency Account Code.

  1. Next to your Organization Name click the 3 dots.3 dots
  2. Click "Details".
  3. Copy your 10-digit organization ID and send this to the client.
  4. Have them use this code and when adding a new user. Make sure they set permissions to "manager".